COMPANY

Shawn Crenshaw Inc. is a stylish product development company that creates legendary brands targeted to the premium urban consumer. The company is the alter-ego of today’s sterile brand development companies. Nothing about Shawn Crenshaw, Inc. and its portfolio brands are ordinary. Instead, the company’s products capture the imagination, resonate with the soul, and support the lifestyle of the premium urban consumer.

  • Don't design for everyone. It's impossible. All you end up doing is designing something that makes everyone unhappy.
    Leisa Reichelt
  • I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion.
    Muhammad Ali
  • Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
    Dieter Rams
  • Create your own visual style… let it be unique for yourself and yet identifiable for others.
    Orson Welles

MISSION

The company’s mission is simple: BE LEGENDARY!

 

OUR GUIDING PRINCIPLE

Every product and brand will be developed with:

  1. AUTHENTICITY
  2. CREATIVITY
  3. SHOWMANSHIP

 

 

OUR PHILOSOPHY

Shawn Crenshaw, Inc. values the aspirations of the “premium urban consumer.” The premium urban consumer is not defined by geography, race, or class. Instead, the premium urban consumer is identified by his vigor, attitude, and tenacity to be successful and experience the best that life has to offer. The premium urban consumer aspires to be great and exudes a confidence and swagger that can’t be denied. At Shawn Crenshaw, Inc., our philosophy is to develop industry leading products and brands for the premium urban consumer that supports his aspiration to be LEGENDARY.

  • Don't design for everyone. It's impossible. All you end up doing is designing something that makes everyone unhappy.
    Leisa Reichelt
  • I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion.
    Muhammad Ali
  • Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
    Dieter Rams
  • Create your own visual style… let it be unique for yourself and yet identifiable for others.
    Orson Welles

SHAWN CRENSHAW

A native of Inkster, Michigan, Shawn Crenshaw is the Founder, Chief Executive Officer, and a member of the Board of Directors.

Prior to founding the company in January 2014, Shawn had a distinguished career as an executive in the hospitality industry. Most recently, he served as Director of Human Resources for Jackmont Hospitality in Atlanta, Georgia. During his eight year tenure, Shawn led the company’s efforts in the areas of talent acquisition, talent development, and corporate identity and branding. Similarly, he played a key role in the areas of marketing and operational brand standards. With every initiative Shawn distinguished himself as a brand innovator and risk-taking problem solver.

Prior to joining Jackmont, Shawn served as the Food and Beverage Manager for Hyatt Regency Hotels at its flagship Atlanta property. Prior to Hyatt Regency, Shawn gained valuable operational experience with iconic industry brands such as Houston’s Restaurants and Wyndham Hotels. Shawn has also served as a consultant and brand strategist for various businesses in Atlanta.

Shawn holds a degree in Hotel and Restaurant Management from Cornell University, an MBA from the University of Tennessee-Chattanooga, and a Juris Doctorate from the University of Tennessee-Knoxville.

Shawn is an avid boxer and proud father of three daughters.

  • Don't design for everyone. It's impossible. All you end up doing is designing something that makes everyone unhappy.
    Leisa Reichelt
  • I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion.
    Muhammad Ali
  • Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
    Dieter Rams
  • Create your own visual style… let it be unique for yourself and yet identifiable for others.
    Orson Welles

PRODUCT

Ovation cologne for men is the company's flagship product. Ovation is destined to be the premiere men's fragrance on the market.

Ovation represents the confidence, style and attitude of today’s premium urban consumer.

Confidence is represented in the scent. Style is represented in the bottle design.

Attitude is represented in the unmistakable impression you will make.

Nothing in your collection will compare.

To submit a pre-order request or receive an announcement when Ovation will be launched in your area, submit your email.

  • Don't design for everyone. It's impossible. All you end up doing is designing something that makes everyone unhappy.
    Leisa Reichelt
  • I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion.
    Muhammad Ali
  • Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
    Dieter Rams
  • Create your own visual style… let it be unique for yourself and yet identifiable for others.
    Orson Welles

NEWS